According to PayNXT360, social commerce market in South Africa is expected to grow by 35.2% on annual basis to reach US$1,544.7 million in 2026. The social commerce market in the country experienced...
According to PayNXT360, social commerce market in South Africa is expected to grow by 35.2% on annual basis to reach US$1,544.7 million in 2026. The social commerce market in the country experienced robust growth during 2022-2025, achieving a CAGR of 51.0%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 19.9% during 2026-2031. By the end of 2031, the social commerce sector is projected to expand from its 2025 value of USD 1,142.2 million to approximately USD 3,826.1 million. Key trends and drivers 1. Shape social commerce around South Africa’s practical buying journey • In South Africa, a significant part of social commerce happens through conversation rather than through a formal storefront. A 2025 University of Johannesburg study on South African small and micro-retailers found that WhatsApp Business is being used for product information, promotions, personalised interactions, customer support, and repeat engagement, often alongside other social platforms rather than in isolation. • This fits the country’s retail structure. Many sellers operate with limited digital budgets and need a channel that is accessible, low-friction, and workable without a full e-commerce build. The same study shows that retailers succeed when using WhatsApp with clear objectives, regular communication, and integration with complementary platforms. • Chat-led commerce should grow in South Africa, especially for categories where buyers want reassurance, quick answers to questions, or an easy reorder path. It is unlikely to replace full e-commerce across every category, but it should become a standard front-end layer for lead capture, services, and repeat purchases. This is an inference from the study’s emphasis on accessibility, personalisation, and multichannel integration. 2. Professionalise creator-led discovery instead of relying on one-off influencer posts • South Africa’s creator economy is being organised more formally, which matters for social commerce because discovery increasingly depends on creators who can explain, demonstrate, and normalise products over time. TikTok used Johannesburg to announce its expanded #LevelUpAfrica programme, with training in content strategy, brand partnerships, monetisation, and creator search insights; it later held Creator Education Days in South Africa and partnered with Communiqué IRL to strengthen the local creator economy. • Platforms now need a more dependable supply of commercial content than occasional sponsored posts can provide. In South Africa, that matters because local context, language, community cues, and credibility affect whether content feels persuasive enough to move a shopper from interest to action. TikTok’s recent South Africa-facing programmes are built around exactly those commercial capabilities: creator development, business opportunities, and monetisation. • More South African brands should move from campaign-based influencer activity to ongoing creator programmes with clearer commercial roles. That should make social commerce more repeatable: content will be produced more consistently, creators will be easier to brief against commercial objectives, and discovery will sit closer to purchase intent than it does today. 3. Route social interest into retailer-owned apps, loyalty systems, and rapid delivery • The major South African retailers are tightening the gap between discovery and fulfilment through their own digital stacks. Pick'n Pay launched an app that combines asap!, Smart Shopper, and services in one platform; Shoprite expanded Sixty60 into selected Shoprite supermarkets and also launched a browser-based Checkers e-commerce site tied to Xtra Savings; Woolworths extended on-demand fulfilment through Woolies After Dark on Uber Eats while continuing to scale Woolies Dash. • South African retailers are responding to a market where convenience, loyalty, and fulfilment reliability matter as much as discovery. The commercial logic is to keep the customer inside a retailer-controlled journey for search, reward, payment, and delivery, rather than handing the conversion moment to a third party. That is why app integration, browser access, rewards enrolment, and delivery expansion are being developed together. • In South Africa, social commerce is likely to become more retailer-app-led than pure platform-checkout-led. Social platforms should remain important for discovery and influence, but conversion will increasingly flow into retailer-owned environments where stock, loyalty, payment, and delivery can be managed more tightly. 4. Use the store as a completion point in a digital journey • South African retailers are treating stores as connected nodes in the digital journey rather than as a separate channel. Takealot and Pick n Pay expanded in-store pickup points so customers can collect online orders while doing their grocery shopping, while Checkers began piloting its Xpress Trolley, which links in-store scan-and-pay, personalised promotions, Xtra Savings, and the customer’s saved Sixty60 payment profile. • This reflects a practical local need: not every digitally initiated purchase in South Africa should end with a home delivery. Collection convenience, store proximity, time management, and transaction control all matter. Retailers are therefore redesigning stores to handle pickup, digitally assisted checkout, and personalised offers as part of one connected journey. • Hybrid fulfilment should become more common in South African social commerce. More purchases will begin with content, chat, or app discovery, then continue through collection, assisted in-store checkout, or digitally personalised store journeys. This should intensify as retailers connect loyalty, payment, and fulfilment identities across app, web, and store. Competitive Landscape Over the next 2–4 years, competition should intensify around fulfillment reach, loyalty integration, and creator-led discovery. Shoprite’s push into Shoprite stores points to a broader fight for lower-income and mainstream households. Pick'n Pay’s integrated app strategy suggests a stronger focus on retaining customers within one ecosystem. Takealot’s repositioning of Mr. D shows that convenience delivery is moving closer to general merchandise and everyday commerce. The likely outcome is a market where discovery remains social, but scale increasingly depends on logistics, loyalty, and operational control. Current State of the Market • South Africa’s social commerce market is competitive, but a single platform-led checkout model is not shaping it. The market is developing through retailer-owned on-demand apps, marketplace-linked fulfilment, and chat-based selling. Recent reporting shows that on-demand grocery has become one of the clearest engines of digital retail competition in South Africa, led by Shoprite, Pick n Pay, and Woolworths, while research on small and micro-retailers shows that WhatsApp Business remains an important sales and service channel for smaller merchants. Key Players and New Entrants • The main competitive set includes Shoprite, Checkers Sixty60, and Pick n Pay asap! and PnP groceries on Mr D, Woolworths through Woolies Dash, and Takealot through both its marketplace and the expanding Mr D convenience model. TikTok and WhatsApp also matter because they influence product discovery, creator activity, and customer conversations, even when the purchase is completed elsewhere. There have been few pure new entrants in the last 12 months; instead, the more important shift has been incumbents extending into adjacent use cases and customer segments. Recent Launches, Mergers, and Acquisitions • Recent activity has been driven more by launches and partnerships than by mergers or acquisitions. Pick'n Pay launched a new app that combines asap! with Smart Shopper and related services. Checkers launched a browser-based Sixty60 site, widening access beyond the app. Shoprite extended Sixty60 to selected Shoprite supermarkets, taking the model further into the mass market. Takealot and Pick n Pay expanded pickup-point collaboration, and TikTok partnered with Communiqué IRL to strengthen South Africa’s creator economy. In the public sources reviewed, competitive moves were centred on expansion and partnerships rather than major social-commerce M&A. This report provides a detailed data-centric analysis of the social commerce sector in South Africa, covering market opportunities and risks across a range of retail categories. With over 50+ KPIs at the country level, this report provides a comprehensive understanding of social commerce market dynamics, market size and forecast, and market share statistics. It breaks down market opportunities in the social commerce sector by type of domestic vs cross-border, type of social platform, type of payment method, business model, end-use consumer segment, and type of city. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics. PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.
This report provides in-depth, data-centric analysis of social commerce in South Africa. Below is a summary of key market segments: South Africa Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 South Africa Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2022-2031 • South Africa Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2022-2031 --Clothing & Footwear --Beauty and Personal Care --Food & Grocery --Appliances and Electronics --Home Improvement --Travel --Hospitality • South Africa Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2022-2031 --B2B --B2C --C2C • South Africa Social Commerce Industry Market Size and Forecast by End Use Device, 2022-2031 --Mobile --Desktop • South Africa Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Domestic --Cross Border • South Africa Social Commerce Industry Market Size and Forecast by Location, 2022-2031 --Tier-1 Cities --Tier-2 Cities --Tier-3 Cities • South Africa Social Commerce Industry Market Size and Forecast by Payment Method, 2022-2031 --Credit Card --Debit Card --Bank Transfer --Prepaid Card --Digital & Mobile Wallet --Other Digital Payment --Cash • South Africa Social Commerce Industry Market Size and Forecast by Platforms --Video Commerce --Social Network-Led Commerce --Social Reselling --Group Buying --Product Review Platforms • South Africa Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2025 --By Age --By Income Level --By Gender • South Africa Social Commerce Market Share by Key Players, 2025
• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation. • In-depth Understanding of Social Commerce Market Dynamics in South Africa: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs. • Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics. • Gain comprehensive insights with this report, featuring South Africa’s detailed report encompassing 44 tables and 57 charts, providing in-depth country-level analysis to support strategic decision-making. • Competitive Landscape: Get a snapshot of competitive landscape in social commerce sector with key players and market share in South Africa. Formulate your strategy by gaining insights into the current structure of the market. • Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market. • Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.
1. About this Report 1.1 Summary 1.2 Methodology 1.3 Definition 1.4 Disclaimer 2. South Africa Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators 2.1 South Africa Ecommerce – Gross Merchandise Value Trend Analysis, 2022-2031 2.2 South Africa Ecommerce – Average Value Per Transaction Trend Analysis, 2022-2031 2.3 South Africa Ecommerce – Transaction Volume Trend Analysis, 2022-2031 3. South Africa Social Commerce Market Size and Future Growth Dynamics by Key Performance Indicators 3.1 South Africa Social Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 3.2 South Africa Social Commerce – Average Value Per Transaction Trend Analysis, 2022-2031 3.3 South Africa Social Commerce – Transaction Volume Trend Analysis, 2022-2031 3.4 South Africa Social Commerce Market Share Analysis by Key Players 4. South Africa Social Commerce Market Size and Forecast by Location 4.1 South Africa Social Commerce Market Share by Location (%), 2022-2031 4.2 South Africa Social Commerce by Cross Border – Gross Merchandise Value Trend Analysis, 2022-2031 4.3 South Africa Social Commerce by Domestic – Gross Merchandise Value Trend Analysis, 2022-2031 5. South Africa Social Commerce Market Size and Forecast by Product Categories 5.1 South Africa Social Commerce Market Share by Product Categories (%), 2025 5.2 South Africa Social Commerce by Clothing & Footwear – Gross Merchandise Value Trend Analysis, 2022-2031 5.3 South Africa Social Commerce by Beauty and Personal Care – Gross Merchandise Value Trend Analysis, 2022-2031 5.4 South Africa Social Commerce by Food & Grocery – Gross Merchandise Value Trend Analysis, 2022-2031 5.5 South Africa Social Commerce by Appliances and Electronics – Gross Merchandise Value Trend Analysis, 2022-2031 5.6 South Africa Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 5.7 South Africa Social Commerce by Travel – Gross Merchandise Value Trend Analysis, 2022-2031 5.8 South Africa Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 6. South Africa Social Commerce Market Size and Forecast by End Use Segment 6.1 South Africa Social Commerce Market Share by End Use Segment (%), 2025 6.2 South Africa Social Commerce by B2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.3 South Africa Social Commerce by B2B Segment – Gross Merchandise Value Trend Analysis, 2022-2031 6.4 South Africa Social Commerce by C2C Segment – Gross Merchandise Value Trend Analysis, 2022-2031 7. South Africa Social Commerce Market Size and Forecast by End Use Device 7.1 South Africa Social Commerce Market Share by End Use Device (%), 2022-2031 7.2 South Africa Social Commerce by Mobile – Gross Merchandise Value Trend Analysis, 2022-2031 7.3 South Africa Social Commerce by Desktop – Gross Merchandise Value Trend Analysis, 2022-2031 8. South Africa Social Commerce Market Size and Forecast by Cities 8.1 South Africa Social Commerce Market Share by Cities (%), 2025 8.2 South Africa Social Commerce by Tier-1 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.3 South Africa Social Commerce by Tier-2 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 8.4 South Africa Social Commerce by Tier-3 Cities – Gross Merchandise Value Trend Analysis, 2022-2031 9. South Africa Social Commerce Market Size and Forecast by Payment Method 9.1 South Africa Social Commerce Market Share by Payment Method (%), 2025 9.2 South Africa Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.3 South Africa Social Commerce Payment by Debit Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.4 South Africa Social Commerce Payment by Bank Transfer – Gross Merchandise Value Trend Analysis, 2022-2031 9.5 South Africa Social Commerce Payment by Prepaid Card – Gross Merchandise Value Trend Analysis, 2022-2031 9.6 South Africa Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value Trend Analysis, 2022-2031 9.7 South Africa Social Commerce Payment by Other Digital Payment – Gross Merchandise Value Trend Analysis, 2022-2031 9.8 South Africa Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 10. South Africa Social Commerce Market Size and Forecast by Platforms 10.1 South Africa Social Commerce Market Share by Platforms Method (%), 2025 10.2 South Africa Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 10.3 South Africa Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value Trend Analysis, 2022-2031 10.4 South Africa Social Commerce Platforms by Social Reselling – Gross Merchandise Value Trend Analysis, 2022-2031 10.5 South Africa Social Commerce Platforms by Group Buying – Gross Merchandise Value Trend Analysis, 2022-2031 10.6 South Africa Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value Trend Analysis, 2022-2031 11. South Africa Social Commerce Market Size and Forecast by Contents 11.1 South Africa Social Commerce Market Share by Contents (%), 2025 11.2 South Africa Social Commerce Contents by Live Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.3 South Africa Social Commerce Contents by Gaming Streamers – Gross Merchandise Value Trend Analysis, 2022-2031 11.4 South Africa Social Commerce Contents by Reels – Gross Merchandise Value Trend Analysis, 2022-2031 11.5 South Africa Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 11.6 South Africa Social Commerce Contents by Stories – Gross Merchandise Value Trend Analysis, 2022-2031 12. South Africa Social Commerce Market Size and Forecast by Consumer Demographics & Behaviour 12.1 South Africa Social Commerce by Spend Share by Age Group, 2025 12.2 South Africa Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2022-2031 12.3 South Africa Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2022-2031 12.4 South Africa Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 12.5 South Africa Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2022-2031 12.6 South Africa Social Commerce Share by Income Level, 2025 12.7 South Africa Social Commerce Share by Gender, 2025 13. Further Reading 13.1 About PayNXT360 13.2 Related Research
Table 1: South Africa Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 2: South Africa Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 3: South Africa Ecommerce – Transaction Volume (Million), 2022-2031 Table 4: South Africa Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 5: South Africa Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Table 6: South Africa Social Commerce – Transaction Volume (Million), 2022-2031 Table 7: South Africa Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Table 8: South Africa Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Table 9: South Africa Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Table 10: South Africa Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Table 11: South Africa Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Table 12: South Africa Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Table 13: South Africa Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Table 14: South Africa Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Table 15: South Africa Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Table 16: South Africa Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 17: South Africa Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 18: South Africa Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Table 19: South Africa Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Table 20: South Africa Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Table 21: South Africa Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 22: South Africa Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 23: South Africa Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Table 24: South Africa Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Table 25: South Africa Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 26: South Africa Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Table 27: South Africa Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Table 28: South Africa Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Table 29: South Africa Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Table 30: South Africa Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Table 31: South Africa Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 32: South Africa Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Table 33: South Africa Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Table 34: South Africa Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Table 35: South Africa Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Table 36: South Africa Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 37: South Africa Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Table 38: South Africa Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Table 39: South Africa Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Table 40: South Africa Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Table 41: South Africa Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 42: South Africa Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Table 43: South Africa Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Table 44: South Africa Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031
Figure 1: PayNXT360’s Methodology Framework Figure 2: South Africa Ecommerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 3: South Africa Ecommerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 4: South Africa Ecommerce – Transaction Volume (Million), 2022-2031 Figure 5: South Africa Social Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 6: South Africa Social Commerce – Average Value Per Transaction Trend Analysis (US$), 2022-2031 Figure 7: South Africa Social Commerce – Transaction Volume (Million), 2022-2031 Figure 8: South Africa Social Commerce Market Share Analysis by Key Players (%), 2025 Figure 9: South Africa Social Commerce Market Share by Location (%), 2022-2031 Figure 10: South Africa Social Commerce by Cross Border – Gross Merchandise Value (US$ Million), 2022-2031 Figure 11: South Africa Social Commerce by Domestic – Gross Merchandise Value (US$ Million), 2022-2031 Figure 12: South Africa Social Commerce Market Share by Product Categories (%), 2025 Figure 13: South Africa Social Commerce by Clothing & Footwear – Gross Merchandise Value (US$ Million), 2022-2031 Figure 14: South Africa Social Commerce by Beauty and Personal Care – Gross Merchandise Value (US$ Million), 2022-2031 Figure 15: South Africa Social Commerce by Food & Grocery – Gross Merchandise Value (US$ Million), 2022-2031 Figure 16: South Africa Social Commerce by Appliances and Electronics – Gross Merchandise Value (US$ Million), 2022-2031 Figure 17: South Africa Social Commerce by Home Improvement – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 18: South Africa Social Commerce by Travel – Gross Merchandise Value (US$ Million), 2022-2031 Figure 19: South Africa Social Commerce by Accommodation – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 20: South Africa Social Commerce Market Share by End Use Segment (%), 2025 Figure 21: South Africa Social Commerce by B2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 22: South Africa Social Commerce by B2B Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 23: South Africa Social Commerce by C2C Segment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 24: South Africa Social Commerce Market Share by End Use Device (%), 2022-2031 Figure 25: South Africa Social Commerce by Mobile – Gross Merchandise Value (US$ Million), 2022-2031 Figure 26: South Africa Social Commerce by Desktop – Gross Merchandise Value (US$ Million), 2022-2031 Figure 27: South Africa Social Commerce Market Share by Cities – Gross Merchandise Value (%), 2025 Figure 28: South Africa Social Commerce by Tier-1 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 29: South Africa Social Commerce by Tier-2 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 30: South Africa Social Commerce by Tier-3 Cities – Gross Merchandise Value (US$ Million), 2022-2031 Figure 31: South Africa Social Commerce Market Share by Payment Method (%), 2025 Figure 32: South Africa Social Commerce Payment by Credit Card – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 33: South Africa Social Commerce Payment by Debit Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 34: South Africa Social Commerce Payment by Bank Transfer – Gross Merchandise Value (US$ Million), 2022-2031 Figure 35: South Africa Social Commerce Payment by Prepaid Card – Gross Merchandise Value (US$ Million), 2022-2031 Figure 36: South Africa Social Commerce Payment by Digital & Mobile Wallet – Gross Merchandise Value (US$ Million), 2022-2031 Figure 37: South Africa Social Commerce Payment by Other Digital Payment – Gross Merchandise Value (US$ Million), 2022-2031 Figure 38: South Africa Social Commerce Payment by Cash – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 39: South Africa Social Commerce Market Share by Platforms Method (%), 2025 Figure 40: South Africa Social Commerce Platforms by Video Commerce (Live Stream + Prerecorded) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 41: South Africa Social Commerce Platforms by Social Network-Led Commerce – Gross Merchandise Value (US$ Million), 2022-2031 Figure 42: South Africa Social Commerce Platforms by Social Reselling – Gross Merchandise Value (US$ Million), 2022-2031 Figure 43: South Africa Social Commerce Platforms by Group Buying – Gross Merchandise Value (US$ Million), 2022-2031 Figure 44: South Africa Social Commerce Platforms by Product Review Platforms – Gross Merchandise Value (US$ Million), 2022-2031 Figure 45: South Africa Social Commerce Market Share by Contents (%), 2025 Figure 46: South Africa Social Commerce Contents by Live Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 47: South Africa Social Commerce Contents by Gaming Streamers – Gross Merchandise Value (US$ Million), 2022-2031 Figure 48: South Africa Social Commerce Contents by Reels – Gross Merchandise Value (US$ Million), 2022-2031 Figure 49: South Africa Social Commerce Contents by Influencers – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 50: South Africa Social Commerce Contents by Stories – Gross Merchandise Value (US$ Million), 2022-2031 Figure 51: South Africa Social Commerce by Share by Age Group (%), 2025 Figure 52: South Africa Social Commerce by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 53: South Africa Social Commerce by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 54: South Africa Social Commerce by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2022-2031 Figure 55: South Africa Social Commerce by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2022-2031 Figure 56: South Africa Social Commerce Share by Income Level (%), 2025 Figure 57: South Africa Social Commerce Share by Gender (%), 2025
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